One question I get constantly from artists is "How did you transition from having a day job to being a full time artist?"
This class will answer those questions for you. It wasn't an overnight process. I will share with you the tried and true tactics to build a following, price your work with confidence, and market your work to your ideal art collectors.
This 2 session workshop takes place in Vanessa Lacy Gallery and in Vanessa's studio upstairs above the gallery. 2 evening sessions set a week apart gives participants a chance to do some homework and then bring back this homework for refinement in session 2 a week later. Drinks and snacks will be provided during the workshop. Session 1 is Monday, January 13th 6- 8pm and Monday, January 20th, 6-8 pm. (If these dates and times do not work for you, please email the gallery at firstname.lastname@example.org to suggest new dates and times.) Art leagues and groups can get discounted rates per person by scheduling this workshop for their members. Email email@example.com to discuss discounted rates for art groups.
At the end of this workshop you will have:
-An understanding of your target market and 3 or more ways to reach them
-Prices for your work based on the market and pragmatic pricing
-Know what marketing materials and expenses are appropriate for your stage in your art career
-Whats the difference between being busy and being productive in the art world
-A list of resources that helped me to get where I am today
-One on one help to make an informal business plan to fit your specific life and your specific artwork